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Audi’s nomenclatura

As you may know, Audi no longer refers to its cars like this: Audi Q2 1.6 TDI
Instead, it’s now called: Audi Q2 30 TDI

Why would they do this?

According to Dietmar Voggenreiter, Audi’s head of sales and marketing the reason is as follows: “As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels.”

What’s in a name?

All models now have a number between 30 and 70 which indicates how powerful they are in relation to each other:
25 = sub 109 hp (sub 81 kW)
30 = 109-128 hp (81-96 kW)
35 = 147-160 hp (110-120 kW)
40 = 167-201 hp (125-150 kW)
45 = 226-248 hp (169-185 kW)
50 = 281-308 hp (210-230 kW)
55 = 328-368 hp (245-275 kW)
60 = 429-455 hp (320-340 kW)
70 = 536+ hp (400+ kW)

Exceptions

These new Audi names will only apply to the standard models, meaning the S and RS models, as well as the R8 and W12, will retain their classic names “in reference to their top position in the model range”.
Audi also renames the existing PHEV’s from “e-tron” to “e” to make a clear difference between their hybrid models and their fully electric line up.
Example: Q7 e-tron 3.0 TDI quattro will most probably become Q7 55 TDI e quattro

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